Did you know that many site owners buy backlinks to improve their positions in the search engine ranking? By purchasing high-quality backlinks, a website owner can boost their organic traffic and get more freedom to create quality content.
While buying and selling links has become quite a popular practice, you should be aware that these link-building strategies come with their own limitations. For instance, those who have bought links of low quality might end up with a lower site ranking and other problems, like receiving a Google penalty.
In this article, we will talk about the benefits of creating quality backlinks, the threats of buying low-quality backlinks, and other details that affect your search rankings. If you are a site owner with a desire to get successful SEO ranking results, follow our guide and become a link-buying expert!
Link Building: What Is It All About?
Lately, a lot of link-building services have appeared, promising websites an incredible push-up to the highest positions in the search engines. However, before you make the decision to purchase backlinks, it is important to figure out how it might threaten or benefit your web page.
There are many SEO professionals who root for purchasing links. On the other hand, some experts do not recommend this practice of incorporating paid links at all. Then what should one stick to?
Purchasing backlinks means getting other websites to post about your site for a particular price. With high-quality links on relevant sites, you increase your chances of getting bigger website traffic and successfully conducting your SEO campaign.
One can buy backlinks from a variety of different websites. Nowadays, it is quite common to see paid guest posts, purchased links on private blog networks, sponsored blog comments, and other outbound links to relevant websites literally everywhere. Even multi-million dollar businesses often sell links and buy backlinks of their own.
Dilemma of Buying Backlinks
While words like “high organic traffic” and “lucrative search engine optimization” might motivate you to buy backlinks immediately, do not rush to get any paid links for your website. You must always think through your backlink strategy properly. Buy high-quality backlinks from other sites that might seem interesting to your website users.
Some say that paid link building is crucial and that it is the only way to increase your rankings in search engines. Good quality backlinks come from websites that are rich and unique in content. Of course, some free links might work as well, but in most cases, creating high-authority backlinks gives better and quicker results.
Link building is meticulous work. There is a lot to keep in mind, from monitoring the costs of relevant links to avoiding spammy links. However, when done carefully, buying backlinks can result in improved search engine rankings and quality traffic flow.
Google’s View on Buying Links
There are a variety of options for building links on your website. However, not all of them might be Google-approved. Just like that, the search engine forbids buying backlinks. According to Google, it does not matter whether you sell or buy links — either way, you are creating a link scheme. So, if you want to build links and follow all the rules, avoid paid backlinks at all costs.
But we have already mentioned that without buying links, one might not achieve any successful optimization results at all. As you can see, many websites continue to buy quality backlinks, and it does not worsen their positions in Google’s search results.
This is all because purchasing backlinks has become such a widespread solution that Google and other search engines do not observe purchased external links so strictly. Thus, you can safely get some quality links with minimal chances of your website shutting down.
Still, keep in mind that Google might deprive your bought links of their value. In this case, you simply lose the money you have spent on creating backlinks.
Buying Links: Options to Consider and to Avoid
Now, we will discuss some of the popular ways you can buy backlinks. These link-building services vary from safe and trusted ones to those that might be successful but risky. Before you buy links, it can be useful to consider all of the available choices and go for the most optimal one.
Here is the list of link-buying methods for your website:
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Sponsored Posts
There is nothing new in buying backlinks in the form of sponsored posts. You just pay another website to publish your own content with an indicator that this post is a part of the sponsorship. This indication is what makes guest posts different from sponsored ones.
When you purchase a sponsored link, you must put a specific tag on it. But keep in mind that it will not pass PageRank, which decreases the value of your link.
Still, a sponsored post with quality content can welcome a wider audience to your website. Higher exposure is always an advantage, so you might get some use out of it for your future link-building strategy.
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Guest Posting
Another solution is to have a guest post on a website that is relevant to yours. Buying backlinks this way gives you the freedom to choose a quality website and its content that you want to connect to. Also, with guest posting, you can pick the part of the text that you want to anchor your link in.
Be especially careful with the types of web pages you are buying links from. To make it all seem natural for Google algorithms, stick to the sites that are either similar to yours or relate to it in some way.
While some websites might ask you to write the guest post yourself, others might not even ask for any money for it. So, there are two sides to this situation. You might have to spend your own resources on creating such content, but at the same time, there is a chance to save the links cost.
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Niche Edits
Those who are looking for an easy way to grow their backlinks should think about getting niche edits. This method allows you to buy backlinks quickly, as the only thing you do is pay for the placement of the link. Here, you can also freely choose and contact the websites you want to incorporate links in. You might also increase the number of backlinks for some less popular pages that are difficult to backlink.
Nevertheless, with niche edits, you have to be extremely careful. Low-quality links from websites that sell them to numerous other hopeful website owners might make your situation even worse. If Google notices that you have purchased a link from such a “link farm”, it can destroy all of your great results of optimization.
There are some general tips on how to distinguish websites in terms of the quality of their links. If you check everything thoroughly according to these points, you are more likely to succeed with niche edits:
- A website should be of great quality in all terms. If a website owner takes time to develop a comprehensive design, write some unique texts, and post content that can be helpful to some users, then it is a good sign. Also, check whether they do any guest posts, as it can be a green light for your future collaborations.
- Looking at statistics is also important. You do not want to spend your money on websites whose traffic tends to jump up and down or stays consistently low. What is more, avoid those that often spam with keywords, as Google will not rate them high.
- Checking the domain authority might not be enough. You always have to analyze the website from different points of view, as many sites simply use domains with initially high authority. This indicator specifies how your website relates to the topic that you post content on.
- You do not want to buy even cheap backlinks from someone anonymous. See whether the website is open about the owners of the website or has any details about why it all started. The more open the owner is, the better it is for you.
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Help from an Agency
Hiring an expert agency for link building can make your life a lot easier. Still, as with any other solution, you have to be aware of all the possible disadvantages. Once you properly think through all the downsides that might happen, then you should make the final decision.
Agencies can be of great help when they offer to generate good links with quality content and via methods that do not seem suspicious to Google algorithms. However, be aware that some companies go to the dark path of simply buying links from private network blogs, which might lead to unpleasant consequences for you.
Before you start to work with an agency, investigate their previous experience and what they suggest for you now. First of all, see what techniques they use for incorporating links. Then, carefully look through their previous work. Pay attention even to the smallest details, as you do not want to miss out on some suspicious spots. And, of course, do not forget to check out reviews from other clients.
What is more, watch out for the businesses that offer easy solutions without doing much. Some of the indicators that you should avoid a company include:
- Quick results
It takes time to generate new links and organically grow the traffic. It is never a one-day process. Some agencies might take weeks, others can even work up to a month.
- Cheap offers
Good backlinks cost some money. Although opting for cheaper offers might seem like a good idea, especially in the first stages of developing your website, it will only bring you more problems. Link-building services are surely not something to save your money on.
- Big promises
When you buy links, you never know what turn the situation might take. While some might think that having specific guaranteed growth rates ensures an agency’s quality, this is not always true. This only shows that the company potentially uses private network blogs, which are not good for your rankings.
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Freelance Offers
Well, one thing you should avoid for sure is some suspicious offers on freelancing websites. There, you would often find all-inclusive services, which would typically cost quite a lot, for extremely low prices. Of course, in the majority of cases, you end up with nothing but more troubles for your website.
We are not saying that there are absolutely no good offers at such places. However, you have to check twice before you risk it all. No one wants to end up with a website full of spam and bad-quality links.
Link Buying: Is It Worth It or Not?
Now, you have an idea of what link buying experience can give you. On the one hand, you have great chances of improving your ranking position in search results. You also get to grow your audience and, therefore, generate good traffic. On the other hand, one wrong step and all your efforts will be destroyed.
When it comes to buying backlinks, you should be aware of everything that can end up badly. Do not save your money on buying cheap links. Work with reliable websites that produce good content.
Frequently Asked Questions — FAQ
Can I buy backlinks for my website?
Google is against buying backlinks in any of its forms. However, they are not as careful when it comes to observing any link-buying activities. Therefore, many websites still practice this form of building backlinks.
What are the advantages and disadvantages of buying backlinks?
With purchased backlinks, you get to grow the traffic of your website and get your rankings higher. However, without careful planning, buying links might lead to wasting your money or even getting some penalties from Google.
Where can I purchase backlinks from?
Some of the safest solutions for buying quality links are sponsored and guest posting. Another way to get your links is to get niche edits or ask for help from a professional agency. You can also go to freelance platforms that offer backlinking services, but you have to be extremely careful with those.