The link-building outreach process is the process of obtaining high-quality backlinks from target websites, typically reputable and popular ones.
You probably already know what to do with this. The thing is, such valuable links allow you to expose your content to a wider audience, thereby attracting organic and referral traffic that enhances your own website’s credibility.
This way, aiming for reputable sites rather than just a large number of sites helps optimize your content for search engines and increase your ranking status.
However, despite a general understanding of this topic, many business owners struggle to plan successful link-building outreach campaigns due to a number of factors. This is when professional agencies that can build a thorough link-building strategy come to the scene!
The Link-Building-Building: What Makes It So Difficult?
A successful link-building campaign is not a piece of cake. Mastering link-building outreach necessitates not only deep knowledge of both your branch and expertise in crafting relevant, acute, and informative responses but also persistent link-building efforts.
It may take more than 15 attempts before you acquire a single link!
In this instance, relying solely on your own capabilities is not the most efficient approach. Usually, business owners apply to experienced teams of professionals who will engage in your link-building outreach campaign.
Below, you will find a whole range of challenges that link-building aces can resolve.
Link-Building Outreach May Only be Manual
Even if you can automate the majority of your business processes, link-building is not among them. Dedicated and consistent efforts are the only way to conduct a fruitful outreach process.
Only a slight number of websites will naturally pick your content for their needs. On the other hand, the overwhelming majority will require painstaking toil. First of all, you’ll need to do research on leading websites in your niche.
Next, you have to customize your content for every individual publisher, blogger, or influencer. All this is not taking into account the very creation process: choosing the most relevant topics of much value and novelty for the industry, formatting, and numerous other aspects.
And what about your daily business needs that you just cannot disregard?
Link-Building Outreach is Time- and Budget-Consuming
With additional work falling on your or your college’s shoulders, you’ll have to juggle between content quality and speed of response. If you dedicate less effort to conducting thorough research on and strengthening your texts, no respectable publisher will consider it. But if you fail to provide your response promptly, you’ll also miss your chance.
That is why link building requires money in any case. Either you have to hire an expert or an expert team that will tackle this aspect for you. Or you have to put it all on your teammates, hence taking away valuable specialists from other important tasks.
But will it actually help to reduce your expenses if link-building outreach prevents them from performing other duties? Your marketing specialists, if you have any, already engage in creating guest posts, videos, blog post activity, and other attention-grabbing content.
So, wouldn’t it be wiser to free their hands and delegate link-building outreach to qualified link builders?
Outreach Link-Building is About Nurturing Connections
For a successful promotion, it’s not enough to obtain a valuable backlink just once. The link-building outreach process requires prolonged work. You have to continuously keep in touch with reputable website owners and other influential individuals to increase your social credibility and maintain the influx of the following.
But how do you build relationships if every single guest post takes time to write in a convincing and professional way? Of course, you also won’t achieve many results with generic email outreach alone.
Our team is well-versed and experienced in communicating with potential link partners in a way that catches their attention once and for all!
All Your Link-Building Outreach Efforts May be in Vain
Even if you have strong and original content, there may be plenty of reasons why potential link-building partners will reject your offer. Staring at the massive overflow of outreach emails from other sites, your outreach email has a non-compelling subject line, falls under their spam filters automatically, and ends with personal preferences or simply not looking for guest posting.
All of these seem demoralizing, but success doesn’t come easy.
So, instead of giving up, it makes sense to apply to professional link builders who have already acquired dozens of high-quality links and who know how to build a successful outreach strategy for every single case.
The Cornerstone of Link-Building Outreach is Top-Notch Content
The most powerful link-building outreach tool is well-written text. It should provide for many aspects at once, each of which the site owner thoroughly evaluates.
This way, to get as many inbound links as possible, your articles should possess the following characteristics:
- Consistency with your business image. Your content should reflect your brand’s main ideas and values and appeal to your own site’s target audience;
- Relevance to your clientele. To capture more organic traffic, you need to craft compelling link-building pitches in a way to lure people similar to your current audience. If your agency focuses on selling real estate, touch on the most pressing issue of rising real estate costs;
- Your information should be original and valuable. Talk about issues that only a few people noticed. View a familiar problem from a fresh angle;
- Make it easy to share. Attach a convenient share button to the resource page or use an appealing format that allows nice screenshots;
- Make maximum use of search engine optimization: conduct keyword searches, use the right headings, improve relevance for search engine algorithms, etc.
Besides, all these requirements are general, and each authoritative website owner pays attention to individual aspects. That is why hiring a link-building agency is the most efficient and practical use of link-building tools.
Link-Building is Also a Search for Related High-DA Websites
If you apply to low-quality websites, there’s not much you can win from such a collaboration. Moreover, too many low-quality links make your website seem cheaty for search engines and fall in rankings. Yet, finding websites that are not only influential but relevant to your niche may present a certain challenge.
Let’s imagine that you’re a business producing solar panels for homes and aiming for a high-quality link from a reputable site related to reasonable energy consumption. However, the articles this particular reviewer prefers seem to focus more on energy-aware behaviors or fuel-efficient transportation than home improvements.
Despite the seemingly wide variety of link-building opportunities, it appears that only a few websites center on the same topics as your business. Thus, it’s absolutely essential to conduct thorough research on each website you encounter, narrowing down your search to very specific subject lines.
In this instance, the outreach tools you have to use might require delving beyond simple link analysis and encompass researching dozens of resource pages, carrying out extensive keyword research, and exploring specialized bloggers’ websites.
Link-Building Prospects are Vague
Unfortunately, no matter how powerful your content marketing strategy is and how good the subject line seems, successful link exchange heavily depends on chance. Even if you manage to establish a proper link-building partnership with authoritative site owners, there’s still an opportunity for unpredictable effects to step in.
There are a few ways in which potential failures may arise:
- Evolving search engine algorithms;
- Variability in link quality, even if they come from supposedly reputable sites;
- Fierce competitor backlink strategy,
- Fluctuations in consumer behaviors;
- Appearance of new industry tendencies, and so on.
All of these are reasons why our favorite link-building strategies include keeping abreast of new developments in both your niche and SEO technologies. Yet, this requires much time and effort to update your strategies consistently. But there is nothing that a professional link builder cannot do.
Bad Reputation for Building-Link Technologies
Thanks to other link builders using unethical techniques, engaging in link-building outreach campaigns might appear to some as something spammy or fraudulent.
The most common ways to build links with the help of black hat techniques include link farming, cold email (spamming outreach emails that find themselves in a spam folder), or PBNs, which are abandoned websites connected to each other that trick search engines into creating an impression of a popular site’s backlink profile.
Nevertheless, search engines have long since learned to fight these practices in order to improve users’ experiences. Thus, to construct a working link-building strategy, it’s important to rely on strong, valuable content that benefits users instead of trying to deceive them.
Staying Aware of Google Updates
Searching algorithms undergo constant changes. For instance, companies that used to apply such a canny link-building tool like link-building farms or purchasing link placement faced an inevitable repercussion of their choice since a new Google update started to target these practices.
Therefore, to stay resilient against upcoming changes, it’s essential to keep an eye on current trends and constantly tailor your own link-building practices in accordance with them. And here lies the problem: once again, it all comes down to time and extra effort, which the company often has nowhere to get.
Link-building is Balancing Quality With Quantity
As we’ve mentioned before, it’s way easier to acquire links from websites with low domain authority, but they have less impact on your business. However, it doesn’t always mean that they are harmful.
For example, if you target a highly relevant website but only low-DA websites arise, such a website still has the potential to bring you some organic search traffic. On the other hand, if the high-DA website is not relevant or only slightly relevant to your niche, it may have the same effect as the previous option. Although both of them are worth a try, several sites like these may compensate for the lack of perfect matches.
What is a Link Building Agency For?
In order to reach your SEO goals, you have to pick the right approach. This involves generating valuable content that others will be willing to share, offering this content to relevant websites, remaining adaptable to new challenges and changes, and cultivating relationships with influential website owners.
Yet, the amount of effort required to stand out from competitors, to create accurate, well-written texts, and to contact other people, receiving one rejection after another, is staggering. So, there’s nothing odd about you feeling overwhelmed by the amount of work due.
After all, that is what link-building agencies exist for!
So, what do they offer your business? Here are a few points:
- Sharing years of experience
These are real pros who dealt with similar cases over and over again. These creative experts have established practices and precise methods that bring rich results in acquiring links, guest blogging, and content creation;
- Saving your time and effort
Building links is not something you can do in a few minutes. It requires massive resources to find good opportunities, work on original email outreach, generate excellent content (not only blogs, guides, and articles, but appropriate pictures, videos, and infographics), and perform follow-up processes with other influencers. That’s what dedicated specialists do on your behalf!
- A whole team of experts
Authors, editors, and designers divide work into parts and deal with their aspects in the best way possible to elevate your business’s visibility;
- Already established bonds with bloggers
Severe competition results in numerous businesses going unnoticed by major site owners. However, link-building professionals are not prone to this problem since, in their course of work, they have already developed robust partnerships with many of them. This makes it more likely that your content will get noticed.
Frequently Asked Questions — FAQ
What benefits does link building bring me?
If you want to grow your brand’s visibility, expose it to new clients, improve rankings, and elevate sales figures, this service is exactly what you’re looking for. The more people see your backlinks and click on them, the more exposure you may hope for.
What do link-building professionals include in an outreach email?
There are a few rules we follow. Start by mentioning all the required information: your name and genuine email address. Don’t forget to pick an appealing subject line. But most importantly, make your message useful for readers, authoritative, exclusive, and engaging.
What about broken link-building?
One of the vital issues arises when it comes to broken links. These links lead to pages that no longer exist. Thus, our primary concern is to identify unworking links leading to your business pages and change them to valid ones. Link-building specialists keep an eye on that and don’t miss valuable opportunities.