Everyone wants to see their content promoted to a variety of people, but there are elements of the system that can hinder the higher placement of your site in Google search results or in other search engines. One reason for this can be the poor domain authority. On the one hand, it is not a ranking factor normally, and it doesn’t directly influence the placement of a site, but Google and other platforms consider it when creating search engine result pages.
For example, a domain authority score can show how interesting, true, and relevant the content you create is. If you take into consideration all these three factors, then your site will be among high authority sites and will attract more organic traffic. On the contrary, the web page can lack these elements, and the domain authority metric will not be really great, directly influencing your placement.
Therefore, domain authority is an important element of search engine optimization. In this article, we will figure out together the meaning of domain authority, what can lead to higher domain authority, where to check domain authority and other important questions.
Domain Authority (DA) Up Close
Every website, even your own website, has a domain authority calculated. It consists of the number of natural links, in other words, the links that refer to your site from other websites. There is a simple logic in it. If more and more site owners prefer to use internal links that lead to your site, it means that your webpage is link-worthy. As a rule, the more high-quality backlinks you have, the better your site is, according to Google.
Therefore, if you need to promote your site, want more people to know about it, or find a way around algorithms, you simply have to know about a link-building strategy, bad links, and internal link structure. Stay tuned and continue reading our article, or check other pages for more info on how to build links.
Ways of Checking Your Domain Authority
If you are eager to know your website’s domain authority scores, you can take advantage of tools available on the Internet. Normally, they do not require much. You simply need to enter the URL, and they will show different authority metrics like a website domain authority score and, therefore, site authority.
One such tool is Moz domain authority. It can help you in numerous ways, for example, check the domain rating, the number of websites linking your content, and Internet users taking advantage of your website authority. For sure, low-quality links, if they exist in your text, will not benefit the site’s domain authority. Hence, it is essential to use high-quality links when considering this procedure.
Benefits of Knowing Your Domain Authority
Domain authority is often underestimated by many, but we believe it is an important factor in the success of your blog. All high authority websites use tools like domain authority checker to get an understanding of what they need to improve on the site. So why would you overlook it?
The advantages of understanding how domain authority works are the following:
- First and foremost, site owners can measure the success of their off-page SEO and see the results of their link-building. Writing long-form content can be tiring, so this is the compensation you receive for your work. Don’t forget to consider on-page SEO too!
- There are numerous ways of improving domain authority, but the metrics help you know what to look at when working with authority. You may include a plethora of links, but the domain authority will not grow. Hence, you will need to include more links to support the page.
- You are not alone on the Internet, and sometimes other sites can work faster than you and add high authority links at a better pace. You need to catch up with them in order to maintain the domain score.
For sure, the authority metric is vital to the success of your domain. Learn how to promote the site in different search engines and see for yourself how fast the page authority grows.
Domain Authority and Quick Maths
When it comes to calculating domain authority, it is all about math here. Yes, you can take advantage of other reputable sites that score your domain authority, but they are far from being transparent.
Keep in mind the following factors that really influence your page score:
- Links received from different sites.
- The authority of these sites
- Number of times you receive links from a site
The latter point needs some clarification. For sure, the referring domains can link to your site thousands of times. But your score will increase only the first time. Sad, cruel world.
Figuring out a Good Domain Authority Score
Domain Authority (DA score) refers to a certain number, and to make it easier for users to figure out its worth, the maximum number is 100. However, it is almost impossible to reach 100, as even the most popular sites that you may visit every day are ranked between 80 and 95. Hence, if you reach one of these numbers, congrats, you have a really great site.
However, it is not that simple. Your site can be in a niche that is not competitive, like local plumbers, so to be successful, you need a smaller number to be successful. On the contrary, sites that constantly fight for attention require a much higher score.
Even if your score is low, it can be beneficial. After all, every site once started with terrible DA. And now there are sites that cannot boast huge numbers, yet they attract thousands of visitors per month. On the contrary, there are sites with an excellent DA score, but they fail to find their audience.
Domain Authority and Page Authority: Side by Side comparison
So, we have figured out what domain authority refers to and how sites calculate domain authority. The domain authority checks the entire domain, in other words, the compilation of all pages on your site. However, some users, to increase a website’s DA, pay more attention to page authority.
Hence, you can take advantage of every blog post, do a link audit, and increase the page’s authority. Surely, it will contribute to the whole domain and show who is the boss in this sphere.
The Number of Links to Increase Domain Authority
One cannot say for sure how many links you may need to boost your domain authority. You can create a very informative post and put in 50 links, or ten is the most you can get out of an article. Every time, the number can be different. However, you can consider the average numbers and do the same thing.
As a rule, the more you need to increase domain authority, the more linking domains you will need. For example, a website with a lower rating, let it be 7-11, needs, on average, 35 referring domains. As for the top of the top, in other words, websites with huge popularity and great domain authority can require more than 7 million links.
You Should Boost Your Domain Authority, and Here is Why
Even though the DA does not directly influence your Google ranking, it is still crucial to pay attention to it. One of the reasons is that you can see your flaws in site creation and change the approach. If you build the site right, it means that you attract more visitors, and this, in turn, boosts your DA.
Pay attention not to attract bad links. Check what you post and where others post your links. In case you notice that a site that is not reputable took advantage of your content, text them and ask to delete the link.
Ways of Boosting Your Domain Authority
It seems like we have discussed almost everything but have missed ways of how to increase domain authority. Surely, there is an enormous number of possibilities when it comes to your options concerning boosting the DA. Let’s take a look at the most popular ways of doing so.
Come up with content that others will link
Obviously, in order for other users to link your content, you need to create it. But what to focus on? What posts would be popular? No one can give you a definite answer to these questions. However, concerning the type of content, we regularly see that posts with reports, news, and useful tools get a lot of attention and links. Let’s not forget that your content can also be unique and relevant to the current day.
Connect with other websites
Instead of being focused only on your site and your content, reach out to other bloggers or popular sites and ask them to link your content. Networking is able to do wonderful things if you use it correctly. In case they don’t want to link your content, you can pay for this opportunity. Believe us, it is a great investment in the future of your site.
Use the internal linking structure
It is great when you find other creators who link your content, but you can do it by yourself. You can insert links in the body of the text that lead to another page on your domain. This will keep your readers engaged in the content you create, and Google will boost your page. At the same time, it almost doesn’t require additional work, and you can do it in a couple of minutes.
Take advantage of guest posting
Instead of asking to put a link to your site, you can ask to write a guest post for a person with a reputable page. Write about a topic you are an expert in. Surely, the authors of the site simply have to include a link to your page. These inbound links pointing at your site will generate great traffic and boost DA.
Consider broken link-building
Sometimes, links can break and do not work. There are different factors that influence it, including bad linking root domains or the domain age. But you can profit from this situation, find such sites with broken links, and offer to link your site instead. Just like any other measure, it will generate traffic for your domain.
Things to Avoid with Domain Authority
We have discussed in detail what domain authority is, how important on-page SEO can be, and what to do with your site to improve it. We still have this opinion on the topic, but we also need to say that you don’t need to pay too much attention to it.
DA is aimed to help you create better content, but it envelops all the sites, not only the ones in your niche. Hence, you may do huge work on improving the backlinks situation but won’t see much improvement over the competitors. And vice versa, when you barely do anything, but the numbers grow. Focus on your site, your blog, and your content, and we are sure that the result will be more than satisfying.
Frequently Asked Questions — FAQ
What is considered high-quality backlinks?
There are certain factors that contribute to the idea of quality in backlinks. First, they need to come from a site of great quality. It is great when they are of high domain authority. Next, such links should not be inserted just because you need to do so. It is essential for the links to be included naturally, corresponding with the themes of the article. Lastly, the links should overall be relevant to your website.
How to avoid the Google penalty?
No one loves their rules being broken; hence, it is crucial to know Google guidelines to avoid a ban. In case you break some of the rules, you may be removed from this platform entirely and, as a consequence, see the crash in the traffic. Try to avoid being penalized in the first place, as rehabilitating from it is rather difficult.
Where to check the authority of my site?
To do so, you can take advantage of various sites presented on the Internet. They all offer almost the same functions, including checking for the DA or traffic and keywords. Normally, the only thing you need is the URL of the site you want to check, but sometimes, they may require you to register or even pay.Â